Instructions to students: This is an individual assignment.
You must attempt all questions.
Task: BSB42415 Marketing Communication Assignment
Written or Oral Questions
a. Create an organisational chart for a real or imaginary company that uses siloed sectors and identify potential points of integration for marketing communications, both in terms of inter-department collaboration and
technological convergence. (10 marks)
b. What impact would this integration have? (5 marks)
Explain the role of the customer within the convergent environment to others. (5 marks)
Question 3: BSB42415 Marketing Communication Assignment-AUSTRALIAN PACIFIC COLLEGE
Outline a system for unified messaging that could be used within your organisation/by your team and to communicate with clients. Assess your organisation’s/team’s resources, skills, capacities and personnel for the viability of implementing such a system. You may rely upon data related to any current system of unified messaging that is in place, where one exists. (15 marks)